BAs developing service design capability and adding service design tools and techniques to their toolkit isn't as far-fetched as you might imagine. This workshop provided a useful insights into transitioning from a pure BA role into service design with a case study example of just how service design can be exercised in practical terms. Attendees were introduced to elements of the service design toolkit and provided with practical take aways.

This workshop was led by Jo Frances, David Curtiss and Jonathan Hunsley.

Improving service delivery through design support material.