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  1. Business analysis rationale
    • What is a business system
    • The place of business analysis
    • Business analysis versus systems analysis
    • Approaches to business analysis
  2. Strategic analysis in context
    • Understanding the organisation’s strengths and weaknesses
    • External analysis – PESTLE
    • Internal analysis – Resource Audit
    • Building a comprehensive SWOT analysis
    • Measuring performance – the Balanced Business Scorecard
    • Critical success factors and key performance indicators
  3. A project approach to business analysis
    • Business analysis studies as projects
    • Terms of reference and project initiation
    • Assuring business benefit
  4. Understanding the situation/issues
    • Types of business ‘problem’
    • Rich pictures and mind maps
    • Defining the problem
    • Review of investigation techniques
  5. Business perspectives
    • Analysing stakeholders
    • Stakeholder management strategies
    • Business perspective – introduction
    • Defining the perspective – CATWOE
  6. Analysing and modelling the business activities
    • Modelling business activities
    • Five types of business activity
    • Consolidating perspectives and business activity models
  7. Identifying potential solutions
    • End-to-end process models
    • Exploring the gap between the current and desired situation
    • Areas for business improvement (organisation context, processes, people)
    • Holistic approach to business solutions
  8. Making the business case
    • Contents of a business case
    • Options
    • Costs and benefits
    • Impacts and risks
    • Payback and discounted cash flow
    • Presenting the business case
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