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What is a business case?
- The drivers of business change
- When business cases are needed
- Framework for constructing a business case
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Understanding the audience
- The concept of stakeholder analysis
- Generic project stakeholders
- Identifying stakeholders
- Stakeholder management strategies
- Exercise – stakeholder analysis
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Assessing feasibility
- Aspects of feasibility – business, technical and financial elements
- Using PESTLE analyses to assess feasibility
- Force-field analysis
- Exercise – feasibility analysis
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Defining the benefits
- Tangible and intangible benefits
- Immediate and longer-term benefits
- Identifying the benefits
- Quantifying benefits
- Presenting intangible benefits
- Exercise – identifying the benefits
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Defining the costs
- Tangible and intangible costs
- Once-off and recurring costs
- Identifying the costs
- Quantifying the costs
- Dealing with intangible cost
- Exercise – identifying the costs
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Impacts and risks
- Identifying non-cost impacts
- Identifying risks
- Devising risk management strategies
- Exercise – impacts and risks
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Assessing the financial case
- Payback calculations
- The time value of money
- Discounted cash-flow/net present value
- Internal rate of return
- Exercise – financial case development
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The shape of business communication
- Four A's of design
- Four C's of quality control
- Barriers to effective communication
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Presenting the business case (1) – report writing
- Focusing on the audience
- Structure of the document
- The importance of the management summary
- Details and appendices
- Appearance of the document
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The elements of good writing
- Paragraphs
- Sentences and clauses
- Punctuation
- Readability
- The benefits of brevity and précis
- Difficult words
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Presenting the business case (2) – presentation skills
- What makes an effective presentation?
- Focusing on the audience
- Structure of a presentation
- Presenting the issues
- Visual aids
- Presentation techniques
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Presenting the business case (3) – practical exercises
- Summarising a report
- Presenting the business case
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