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Design Thinking Course

Apply the design thinking mindset to business challenges with our Design Thinking course: 

  • Develop your understanding of this creative, human-centred approach to business innovation;
  • empathise and engage with employees and customers;
  • learn how to use a wide range of design thinking skills and techniques;
  • solve problems in a variety of contexts;
  • ensure solutions meet the needs of all stakeholders;
  • drive outcome-focused results.

The design thinking approach is in alignment with the 2001 Agile manifesto. 

  • Classroom

    Course Details:

    Duration: 3 days

    Price: Virtual £1250+VAT
    *includes A4Q exam

    Next available course:

    Virtual Classroom
    Virtual Classroom
    Virtual Classroom
  • E-learning
Who is this course for?

Our Design Thinking course is for anyone who wants to understand business challenges from a creative, customer-centric perspective and gain key design thinking skills.

The study of design thinking is recommended for: 

•    Business Analysts; 

•    Business Service Designers (including Business Designers, Service Designers, Customer Journey Managers and Customer Journey Analysts); 

•    User Researchers; 

•    Project Leaders; 

•    Product Owners; 

•    Business Engineers; 

•    Business Architects; 

•    Business Change Managers; 

•    any business professional involved in transformational change projects. 

Everyone can learn from the design thinking practices. 

About the course

The AssistKD Design Thinking course covers the underlying principles of design thinking. It brings design thinking strategies and techniques to life by applying them to a range of real life scenarios. 

Delegates are encouraged to:

•    Study the design thinking mindset (collaboration, customer centricity, outcome focus, creativity and experimentation);

•    develop their design thinking skills and understanding;

•    learn how to apply the key design thinking practices;

•    empathise with and engage with the customer;

•    unlock key insights; question assumptions;

•    explore strategies, and test ideas. 

How is the course structured?
  • Introduction to Design Thinking
  • Fundamental Design Thinking Practices
  • Design Thinking Approaches
  • Design Thinking Techniques
    • Discover stage.
    • Define stage.
    • Develop stage.
    • Deliver stage.
  • Design Thinking Techniques.
  • Generic techniques.
  • Implementing Design Thinking.
Course manual

Delegates attending the Design Thinking course are provided with a clear and comprehensive manual that offers a step-by-step guide through the entire course content. Each delegate attending a virtual classroom course is sent a physical copy of the manual to their home address before the course start date. An electronic version of the manual is also provided to every delegate.

Is there an exam?

Yes. During this three-day course you’ll receive all the training you need to prepare for the examination leading to the A4Q Foundation Certificate in Design Thinking. This is one of the mandatory modules for the new internationally recognised A4Q Service Designer qualification.

All delegates attending a classroom, virtual classroom or online course, sit the examination (ratified by global certification body iSQI) remotely using an online proctoring service. This examination consists of 40 multiple-choice questions with a pass mark of 26/40.

What’s next?

The Design Thinking course forms one part of AssistKD’s Business Service Designer training programme which includes courses on Business Service Design and CX Analysis. It is one of the mandatory modules for the new internationally recognised A4Q Service Designer qualification.

Full course outline

Design Thinking (a three-day course)

Introduction to Design Thinking

  • The nature and characteristics of Design Thinking

  • The rationale for Design Thinking

  • The core elements of the Design Thinking mindset

    • Collaboration

    • Customer Centricity

    • Outcome focus

    • Creativity

    • Experimentation

Fundamental Design Thinking Practices

  • Empathy and perspective analysis
  • Research and investigation
  • Divergent and convergent thinking
  • Experimentation and prototyping
  • Visualisation
  • Validation
  • Assumption identification and testing
  • Iteration and continuous learning

Design Thinking approaches

  • The Design Council 3H approach

    • Head: Problem solving

    • Heart: Humanity centred

    • Hand: Practical skills

  • The structure and stages of the Double Diamond approach to Design Thinking

    • Discover

    • Define

    • Develop

    • Deliver

  • The structure and stages of the Stanford d.School approach to Design Thinking

    • Empathise

    • Define

    • Ideate

    • Prototype

    • Test

  • Design Thinking macro and micro processes

Design Thinking techniques

  • Discover

    • Service safari

    • Empathy map

  • Define

    • Customer journey map

    • Problem framing

  • Develop

    • Service blueprint

    • Assumption reversal

  • Deliver

    • High and low fidelity prototyping

    • Feedback capture grid

    • A/B testing

  • Generic Techniques

    • Brainstorming and brainwriting

    • Focus groups

    • User role and persona analysis

    • Storyboarding

Implementing Design Thinking

  • The relationship between culture and Design Thinking

  • The Culture Pyramid 

  • Cultural aspects that enable and inhibit the use of Design Thinking



Related content

Presenters for this course

Jonathan Hunsley
Jonathan Hunsley
Mike Williams
Mike Williams