About the course
AssistKD's Making the Business Case course can run in either of two ways:
- As a public course, it is presented using a realistic running case study.
- For an in-house audience, it can be used as a workshop to focus on and develop the outlines of a real business case, using the participants' own projects as a basis for the practical exercises.
Because of the amount of ground covered in a short time, the course provides an intensive training experience
This course enables participants to develop SFIA skills BUAN.
How is the course structured?
Key areas covered are:
- Understanding the audience and assessing feasibility
- Assessing feasibility
- Defining the benefits and costs
- Impacts and risks
- Presenting the business case
Anything else?
A comprehensive course manual is provided and the course can be tailored to reflect the emphasis required by the customer.
Full course outline
Making a Business Case (a one-day workshop)
Course Content
What is a business case?
- The drivers of business change
- Relevance of business cases
- Framework for constructing a business case
Understanding the audience
- The concept of stakeholder analysis
- Identifying stakeholders
- Stakeholder management strategies
Assessing feasibility
- Aspects of feasibility – business, technical and financial elements
- Using PESTLE analyses to assess feasibility
- Force-field analysis
Defining the benefits
- Tangible and intangible benefits
- Immediate and longer-term benefits
- Identifying and quantifying benefits
- Presenting intangible benefits
Defining the costs
- Tangible and intangible costs
- Once-off and recurring costs
- Identifying and quantifying costs
- Dealing with intangible cost
Impacts and risks
- Identifying non-cost impacts
- Identifying and managing risks
Assessing the financial case
- Payback calculations
- Discounted cash-flow/net present value
- Internal rate of return
Presenting the business case – report writing
- Structure of the document
- The management summary
- Details and appendices
- Appearance of the document
Presenting the business case – presentation skills
- Principles of effective presentations
- Structure of a presentation
- Presentation techniques
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