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Making the Business Case

  • Classroom

    Course Details:

    Duration: 1 days

    Price: Please call 01844 211665 for pricing

    Next available course:

    For course dates and more information please call 01844 211665

About the course

AssistKD's Making the Business Case course can run in either of two ways:

  • As a public course, it is presented using a realistic running case study.
  • For an in-house audience, it can be used as a workshop to focus on and develop the outlines of a real business case, using the participants' own projects as a basis for the practical exercises. 

Because of the amount of ground covered in a short time, the course provides an intensive training experience

This course enables participants to develop SFIA skills BUAN.


How is the course structured?

Key areas covered are:

  • Understanding the audience and assessing feasibility
  • Assessing feasibility
  • Defining the benefits and costs
  • Impacts and risks
  • Presenting the business case
Anything else?

A comprehensive course manual is provided and the course can be tailored to reflect the emphasis required by the customer.

Full course outline

Making a Business Case (a one-day workshop)

Course Content

What is a business case?

  • The drivers of business change
  • Relevance of business cases
  • Framework for constructing a business case

Understanding the audience

  • The concept of stakeholder analysis
  • Identifying stakeholders
  • Stakeholder management strategies

Assessing feasibility

  • Aspects of feasibility – business, technical and financial elements
  • Using PESTLE analyses to assess feasibility
  • Force-field analysis

Defining the benefits

  • Tangible and intangible benefits
  • Immediate and longer-term benefits
  • Identifying and quantifying benefits
  • Presenting intangible benefits

Defining the costs

  • Tangible and intangible costs
  • Once-off and recurring costs
  • Identifying and quantifying costs
  • Dealing with intangible cost

Impacts and risks

  • Identifying non-cost impacts
  • Identifying and managing risks

Assessing the financial case

  • Payback calculations
  • Discounted cash-flow/net present value
  • Internal rate of return

Presenting the business case – report writing

  • Structure of the document
  • The management summary
  • Details and appendices
  • Appearance of the document

Presenting the business case – presentation skills

  • Principles of effective presentations
  • Structure of a presentation
  • Presentation techniques

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