Do we need a rebrand of the business analyst role? Experts in the field Debra Paul, Jamie Toyne and Michelle Shakesheff put their heads together to discuss the current BA market, and the ongoing implications for BAs.

Topic discussed include: the current demand for BAs; recruitment challenges; the need for a broad BA skillset; rebranding the BA role; changing the narrative; role clarity; the need for BAs to keep learning; and more!  

If you enjoyed this BA Brew, you may find the following resources of interest.  

ARTICLES

Filling the Business Analysis Skills Gap 

BA Recruitment and Retention: A Multifaceted Approach 

BA BREWS

Bravery in Business Analysis 

BA Skills and How to Develop Them