In BA Brew Episode 120, Jonathan Hunsley of AssistKD is joined by Chris Pyatt and Victoria Banner to explore how service frameworks help business analysts, business architects and service designers better define the services they provide and the value they deliver within complex change environments. 

They discuss what service frameworks are, how they create clarity around roles and responsibilities, where different change professions overlap, and how they can be used to improve collaboration, capability development and stakeholder understanding across organisations. 

For digital change professionals, service frameworks are more than just a model — they provide a practical way to reduce confusion, strengthen alignment, support career growth, and create a shared language for delivering better outcomes.

Useful links:

AssistKD's practical training courses help your digital change professionals establish a shared language, clarify role boundaries, and build stronger collaboration across business analysis, business architecture, and service design. Explore the most relevant options below:

• BCS Certificate in Business Analysis Practice >  Introduce your team to the core principles of business analysis, strategic analysis, and the foundational elements of the Business Analysis Service Framework
• BCS Certificate in Business Architecture > Gain a comprehensive understanding of business architecture frameworks, capability modelling, and value streams to effectively align organisational strategies with cross-functional change.
• A4Q Certificate in Business Service Design > Master human-centered design principles, systems thinking, and service thinking to structure and co-create high-value organizational services.

You might also like:

• BA Brew Ep. 35: The BA Service Framework — An in-depth look at how the original BA Service Framework was developed and how teams can adapt it to define, promote, and "set out their stall" for the services they provide to stakeholders.  
• BA Brew Ep. 70: Strategy, Architecture and Everything In Between — Explores the boundaries of the BA toolkit, challenging change professionals to understand business architecture and service design to push for more strategic cross-functional alignment.  
• BA Brew Ep. 101: Business Service Architecture — A deeper dive into taking a broader ecosystem view of change, explaining how business architecture and service design collaborate to fix poor customer outcomes and eliminate organization pain points.