Strategy is a concept that originates in ancient history and has roots grounded in the military. Today, strategy is employed in many domains including sports, industry, and government. Corporate strategy is used by business leaders in boardrooms all over the world to direct organisational behaviour and drive success. Thinking more strategically is a fundamental skill for any BAs seeking higher level roles or earlier engagement in change.

This insightful and interactive workshop looked at the following strategic considerations through the lens of a case study: megatrends, corporate social responsibility, industry disruption, competitive positioning and finding new oceans for growth.