Workshop C The Art of Storytelling for Business Analysts: Rob Gurton & Dawn Parsons

This workshop focused on the benefits of good storytelling techniques across a variety of contexts. Attendees learned about considerations such as the hook, pacing and closure to present narratives and information with impact. Attendees worked through a range of practical exercises and gained:

  1. Clarity on the benefits of storytelling within change delivery
  2. Tools and techniques to use in a range of relevant contexts
  3. Ideas and content to support the work of your BA teams

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