13 May 2026 Workshop C The Art of Storytelling for Business Analysts: Rob Gurton & Dawn Parsons This workshop focused on the benefits of good storytelling techniques across a variety of contexts. Attendees learned about considerations such as the hook, pacing and closure to present narratives and information with impact. Attendees worked through a range of practical exercises and gained:Clarity on the benefits of storytelling within change deliveryTools and techniques to use in a range of relevant contextsIdeas and content to support the work of your BA teams Download Share this page