The BA of the Year Award recognises the person who has demonstrated the most significant contribution to business analysis over the previous year. Entering the competition is your chance to highlight your achievements and champion the business analyst profession in your organisation, and beyond. Entries are now open for the IIBA™ UK Business Analyst of the Year Award – sponsored by AssistKD.

Free Entry to the BA Conference Europe for Selected Finalists  

The selected finalists will win free entry to the BA Conference Europe 2025 (worth over £1500) and a digital badge recognising their achievement.  

The new BA of the Year will be announced at the IRM UK BA Conference Europe, held in London on 15th-17th September 2025.  

How to Apply  

To download the application form, click here. The closing date for submission of applications is 11th July 2025.  

BA of the Year 2025 Award Criteria  

The winner of the BA of the Year Award 2025 will be the person who has demonstrated the most significant contribution in three key areas of business analysis practice:    

  • Resilience
  • Analysis and Modelling
  • Collaboration
2025 Winner Kay Hardy with Maggie Alphonsi

Promoting the BA Profession

As 2024 winner Kay Hardy said in her winner’s interview.

“The BA of the Year Award… was a great opportunity for reflection. Simply going through the process of applying built my confidence in my role. It also increased my motivation to do more and make each day an opportunity, not just the same as the day before. So, I would say the application process is confidence building and attitude changing, and I’d recommend it.”

10 Top Tips for Applying

Read our 10 Top Tips for Applying to BA of the Year, from past BAOTY winner, Sandra Leek.

2023 winner Pip Hall talks on a BA Brew (with Jonathan Hunsley and Mike Williams) about applying to be BA of the Year.

Visit the BA of the Year Award Hall of Fame here.

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