Written by Jonathan Hunsley, Debra Paul, Victoria Banner, Michael Greenhalgh, Vicky RothwellIn today's dynamic business landscape, aligning strategy with execution is critical. But how do you bridge the gap? This practical guide unlocks the power of business architecture, equipping you to design and implement solutions that deliver real-world results. Business architecture is an evolving professional discipline that is increasing in importance to organisations across the globe. Business Architecture delivers much needed clarity about business architecture and the business architect role. It provides practitioners with practical techniques and guidance to help them direct strategically aligned, customer centric and outcome focused change.