27 November 2025 Workshop D - “You can’t just not do analysis”. The challenge facing product aligned practices – Gill Dunn
27 November 2025 Workshop C – Establishing and keeping a community of practice alive and kicking – Faizal Dawood and Craig Rollason
26 November 2025 Workshop B - The BA role within business change and how BAs can overcome resistance to change – Saffron Leppard and Carlos Pullen-Ferreira
13 June 2025 Digital Wellbeing: Recharge Your Focus and Reboot Your Life – Petra Velzeboer In a world of constant digital distraction, managing technology and AI effectively is key to avoiding burnout and staying focused. With work-life balance blurred and digital connection often leading to increased loneliness, it’s more important than ever to set clear intentions and boundaries. In this keynote, Petra shared science-backed insights and practical strategies to help teams navigate digital overload, boost focus, and create a culture that supports both productivity and wellbeing.
13 June 2025 Workshop D - Harnessing BA Resilience, through Storytelling, Strengths, and Strategies – Jo Frances and Corrine Thomas This workshop centred on the increasing need for resilience in the working life of the business analyst. Attendees reflected on the challenges faced, personal learnings and traits of resilient people. Importantly, discussion focused on the use of easily accessible approaches and strategies that can be adopted to build an effective resilience toolkit. The workshop offered insights to support personal development and many practical take-aways that may be used both personally and with your BA teams.
13 June 2025 Workshop C - Re-evaluating the Expert BA Award – Michelle Shakesheff and Beth Downing In 2012 a group of BA managers set out to quantify and recognise what constituted a BA working at the highest possible level. Through workshops, they were able to capture the professional, personal, and business skills possessed by those truly excelling in the role; the top 1% or 2% of the BA profession. The skills profile formed the basis of a white paper that was circulated more widely to BA leaders as well as IT and Change Directors from a range of industries. You can read the original output here. The wider feedback shaped the criteria for what became known as The Expert BA Award. This workshop invited attendees to revisit the Award, review the skills profile and re-shape what is required of BAs working at the very highest level. Attendees re-evaluated the skillset and benchmark what is achievable within the profession. Discussion also covered how the Award might operate going forwards.
13 June 2025 Workshop B - Megatrends and Strategic Considerations for the BA – Lisa Hudson Strategy is a concept that originates in ancient history and has roots grounded in the military. Today, strategy is employed in many domains including sports, industry, and government. Corporate strategy is used by business leaders in boardrooms all over the world to direct organisational behaviour and drive success. Thinking more strategically is a fundamental skill for any BAs seeking higher level roles or earlier engagement in change. This insightful and interactive workshop looked at the following strategic considerations through the lens of a case study: megatrends, corporate social responsibility, industry disruption, competitive positioning and finding new oceans for growth.
13 June 2025 The BA Team Expo - A Case Study An "expo" offers the opportunity for an exhibitor to stage an event to showcase their products or services. This workshop described a BA team exercise within LV Insurance where the BA role, skills, and service provision were reviewed and evaluated before showcasing the findings to the wider organisation. The exercise focused on increasing diversity of thinking within the team, learning together in a "safe" environment, and promoting the BA service offering. The workshop explained the LV team exercise, the outcomes and lessons learned and provided an opportunity for attendees to consider their teams, skills and services.
15 November 2024 Creating True Work-Life Balance: Crafting a Career and Life you Love – Samantha Kiani In a world where career success often comes at the expense of personal wellbeing, executive coach Sam Kiani presented a refreshing approach to work-life balance. In this workshop, Sam explored why true success requires aligning your career with your life’s vision, avoiding burnout, and nurturing mental health along the way. Recognising that everyone’s path is unique, she offered actionable strategies for reflection and long-term sustainability.
