The Business Service Design course is for anyone working on business change initiatives, in particular: business analysts; customer journey analysts; business service designers (including business designers and service designers); product managers; business architects; business engineers; solution architects; user researchers; portfolio managers; programme managers; project managers and business change managers.

AssistKD's Business Service Design course takes you through the four key strands of thinking leading to innovative, customer-centric business change: Systems Thinking, Service Thinking, Design Thinking and Lean Thinking. 

The course discusses how these four strands of thinking are interconnected and how they collectively support effective business change. You will develop an understanding of how to apply key business service design techniques.

To give you more of an idea of what you’ll learn and how the course will help you, here’s a quick guide.

Delegates attending the Business Service Design course are provided with a clear and comprehensive manual that offers a step-by-step guide through the entire course content. Each delegate attending a virtual classroom course is sent a physical copy of the manual to their home address before the course start date. An electronic version of the manual is also provided to every delegate.

Yes. During this three-day course you’ll receive all the training you need to prepare for the examination leading to the A4Q Certificate in Business Service Design. This is one of the mandatory modules for the new internationally recognised A4Q Service Designer qualification.

All delegates attending a classroom, virtual classroom or eLearning course, sit the examination (ratified by global certification body iSQI) remotely using an online proctoring service. This examination consists of 40 multiple-choice questions with a pass mark of 26/40.

The Business Service Design course forms one part of AssistKD’s Service Design training programme which includes courses on CX Analysis and Design Thinking. It is one of the mandatory modules for the new internationally recognised A4Q Service Designer qualification.

Business Service Design (a 3-day course)
Course Content

• The 4 core thinking approaches of Business Service Design: 

  • Systems thinking

  • Service thinking 

  • Design thinking 

  • Lean thinking 

• Business Service Design and business strategy execution 

• Systems thinking practices and techniques including: 

  • The classes and characteristics of systems

  • Reductionist thinking

  • POPIT™

  • Business Model Canvas 

  • Business System Diamond 

• Service thinking principles and concepts including: 

  • Value co-creation

  • Resource integration

  • Service systems and service ecosystems  

  • Value propositions and value streams

  • The gaps model of service quality

• Design thinking concepts and techniques including:  

  • The Design thinking Double Diamond 

  • Service safari

  • Customer journey mapping

  • Lotus Blossom technique

  • Scenario analysis and prototyping

• Lean thinking principles and concepts including: 

  • Quality control and quality assurance 

  • SIPOC 

  • Kaizen 

  • Waste identification techniques 

• Lean improvement lifecycles: PDCA, PDSA and DMAIC

• Organisational agility definition, elements and domains 

• Organisational culture and business agility 

You'll find a wide choice of free learning related to this course in the AssistKD Learning Zone, and on our YouTube channel.

Watch this video short explaining Business Service Design.

You may enjoy this BA Brew podcast on Business Service Design.

For the duration of the course, delegates can also request access to an electronic version of the Data Analysis course manual that is provided with virtual courses. 

Yes. This course prepares participants for the examination leading to the A4Q Foundation Certificate in Design Thinking. This is one of the mandatory modules for the new internationally recognised A4Q Service Designer qualification.

All delegates attending a classroom, virtual classroom or online course, sit the examination (ratified by global certification body iSQI) remotely using an online proctoring service. This examination consists of 40 multiple-choice questions with a pass mark of 26/40.

This course was written by our team of training consultants, who bring their substantial experience of business analysis projects to the programme.

Watch the video below to find out more about our eLearning.

Do you have a question about our e-learning courses? Check out our FAQs section…