BA Brew 70: Strategy, Architecture and Everything In Between (Feat. Vicky Rothwell)

Editor Tom found this BA Brew ‘mind-blowing’ and we think you will too. If you have ever felt ‘put in your box’ as a BA, you need to hear what Enterprise Architect and Strategy Delivery Consultant Vicky Rothwell has to say.  

Vicky challenges business analysts to push for a strategic role, build our understanding of business architecture and service design and be bold with the BA toolkit.

Topics covered in this BA Brew include:  

  • The overlap between the business architecture and business analysis toolkits.
  • The rise of the strategic business analyst.
  • Business architecture as an opportunity for BAs.
  • Self-limiting beliefs and how to resist being put in the ‘BA Box’.
  • Why business analysts, business architects and service designers are a powerful alliance.
  • The capability lens and the value proposition.
  • Responding to business events.
  • Microservices and macroservices.

Vicky Rothwell is Strategy Lead at Airelogic Limited.

Share this page