BA Brew 70: Strategy, Architecture and Everything In Between (Feat. Vicky Rothwell) Editor Tom found this BA Brew ‘mind-blowing’ and we think you will too. If you have ever felt ‘put in your box’ as a BA, you need to hear what Enterprise Architect and Strategy Delivery Consultant Vicky Rothwell has to say. Vicky challenges business analysts to push for a strategic role, build our understanding of business architecture and service design and be bold with the BA toolkit. Topics covered in this BA Brew include: The overlap between the business architecture and business analysis toolkits. The rise of the strategic business analyst. Business architecture as an opportunity for BAs. Self-limiting beliefs and how to resist being put in the ‘BA Box’. Why business analysts, business architects and service designers are a powerful alliance. The capability lens and the value proposition. Responding to business events. Microservices and macroservices. Vicky Rothwell is Strategy Lead at Airelogic Limited. Share this page