24 July 2025 Service Design Forum Takes Flight with First Webinar Posted by AssistKD News Editor Over pizza and beer on the evening before the very first IRM Service Design Conference Europe, a group of passionate Service Design Practitioners discussed the idea of launching a Service Design community.The Service Design Forum celebrated a significant milestone with the launch of its very first webinar last week. This inaugural virtual session marked a pivotal step in uniting professionals committed to advancing the practice and leadership of service design. It was attended by a range of individuals from across the private and public sectors. “It’s a small beginning, but a huge leap forward,” one organiser noted.The Forum is for Service Design thought leaders who want to co-create thought leadership and to raise awareness of the Service Design profession. The webinar covered:Vision Mission and Values of the Service Design Forum.Interactive discussion on maturing Service Design practices within organisations.Service definition canvas, an introduction to an innovative technique developed by the Service Design Forum members.Details of upcoming events, including an in person gathering planned for November in London, hosted by Reply.Special recognition must be given to the Forum’s founding members – their dedication has helped to turn the vision into a reality:Bruce Prendergast and Christine Houghton (HM Revenue & Customs),Nikita Nagpal (Glue Reply),Pip Hall (Telent Technology Services Ltd),Colleen Henderson (Sword Group),Jo Francis (AssistKD), and Jonathan Hunsley (AssistKD),With growing momentum, the Service Design Forum is intended to grow in a sustainable way and to become a central hub for Service Design thought leaders .Next Up: The community will gather in person in London this November, continuing its mission to empower and amplify the Service Design profession.The Forum is invitation-only, focused on curating a community of practitioners who not only represent the profession but actively shape its evolution. If you are interested in getting involved, please contact jonathan.hunsley@assistkd.com. Share this page